To go beyond the one hour

The World Wide Fund for Nature (WWF) called on the people to pledge their support for Earth Hour 2011 and to go beyond the hour.

While Earth Hour is the largest mass participation environmental event in the world, it starts with ordinary people. Every year WWF encourages people across the planet to turn off their lights for one hour in a symbolic gesture to pledge their commitment to combating climate change. This year Earth Hour takes place from 20:30 – 21:30 on Saturday 26 March.

The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent.

“WWF encourages everyone in South Africa to take a stand against climate change as it affects all of us, our country and our planet. This year, we are calling on everyone in South Africa to turn off their lights on 26 March and then to ‘go beyond the hour’ and commit to environmentally sustainable action on an on-going basis,” says Zubair Sayed, Executive Manager of Communication and Marketing at WWF South Africa.

Such sustainable actions may include anything from carpooling and recycling to installing solar water heaters and planting veggie gardens.

WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

An online platform that captures and allows individuals, organisations, businesses and governments to share their actions, will act as the tool to showcase and inspire commitments to protect the one thing we all have in common, the planet. More at