Learners can follow their own dreams
THABAZIMBI – Edcon, represented by four of its retail brands, CNA, Jet, Legit and Edgars hosted on Friday 26 June a Dreamfields Project soccer tournament in conjunction with SANParks’ Marakele National Park at Seribane Primary school. Four soccer teams received their brand new Dreamfields kit and competed in a round of matches culminating in the announcement of the Primary School winning teams.
As part of its commitment to caring for communities Edcon launched the Dreamfields Project soccer tournament in October last year. In the lead up to the 2010 FIFA World Cup™, the not-for-profit Dreamfields Project aims to put resources for playing soccer into township and rural schools across South Africa. The Dreamfields soccer tournament provides tangible expression to Edcon’s “caring for communities” positioning in that it allows them to support children from underprivileged backgrounds with much needed equipment and hands-on encouragement to play a sport that is synonymous with South Africa as a nation of soccer fans. While this tournament is an important day in the lives of these children, Dreamfields is about much more than soccer. It levels the playing fields and provides a catalyst for a much wider transformation that has thousands of children from all over South Africa believing in their potential.”
Quoting Dreamfields Representative, Susan van der Merwe, “We believe soccer is a team game, and teams build better schools, hence the creation and distribution of DreamBags to schools across the country. Thanks to the support of sponsors like Edcon, we have been able to take the Dreamfields Project across South Africa, from Lilydale in the east on the Kruger Park border to Gopane close to Botswana; from Thabazimbi to Factreton in Cape Town. We feel privileged to have so many caring organisations and individuals sharing our dream.”